Social Media the Gateway for a Business to Get More Clients
For those of us who are slightly more old-fashioned in our ways and hesitant to put ourselves out on the web to gain exposure for our business, actively participating in social media platforms like Facebook and Twitter can seem like a daunting task. Yet in an increasingly digital world, social media, if utilized correctly, can be the gateway to tons of audience exposure for a business seeking more clients. In fact, the infographic below titled “10 Reasons Why Small Businesses Can’t Ignore Social Media” (though I think a more appropriate name would be “10 Reasons Why Small Businesses Shouldn’t Ignore Social Media”) showcases a number of ways as to how social media is more beneficial than problematic.
Social Media and Website
Somewhat a given to social media users, outlets such as Facebook, Twitter, LinkedIn and other social sites not only increase the exposure that a site or business can receive but consequently produces an increase in traffic as well, as confirmed by 76% of interviewed businesses. A benefit that some people may not think about at first is improved search rankings. It was observed that “the more time spent on social media the better became the rankings” for a website, as more keywords were generated and more visits were garnered. Such an occurrence can do wonders for increasing business flow as, undoubtedly, websites on a more prominently viewable location on search engines have a greater chance of reaching new costumers than sites lower down on the list.
Making Your Business Known
It goes without saying that the more you and your business put yourselves out there, the greater the chance of receiving positive rewards with your efforts. Even large companies like Burger King and Red Bull spend billions of dollars marketing on different social media platforms to create fan followings, offer interesting promotions or contests and at the same time branding their names and becoming more and more well known in the process. So don’t let the seemingly daunting world of social media get you down: chances are your business will experience great improvements!
How often do you use social media to make your business known to the outside world? What are your favorite platforms for doing so?